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You know that person who, when you ask them, “What do you do?” they ramble on for five minutes? Please don’t be that person!

Here is how you can create an 8-second elevator pitch they will remember, they will like, and that will give them clarity on what you do.

Plug in this formula:

I work with… (who)
Who want to/are looking to… (do what)

By… (how)

For example:
I work with high-level executives
Who want to win high-stake presentations
By teaching them the strategies I used to win the World Championship of Public Speaking

My wife’s elevator pitch is:
I work with wives
Who want to have a good relationship with their spouse
By sharing stories, strategies, and insights on my blog at thenewwifestyle.com

What’s yours?

People remember things that are simple! The simpler you make it, the better chance you have they will remember you and what you do! Use this formula the next time someone asks you, “What do you do?” and see the response you get and the conversation that begins! As always…

Dream BIG,
Ryan

P.S. We are going to share how you can take this formula to the next level with the members of The Map to Dreaming BIG.

Ryan Avery

Author Ryan Avery

Hi, my name is Ryan Avery! Every Sunday I share the "notes" I use to build my keynotes. They are personal stories and tangible strategies we can use to improve the way we communicate at work, at home and with ourselves.

More posts by Ryan Avery

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