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Ryan Avery - McGraw-Hill

Strategies of a Successful Book Launch

By Motivation, Writing No Comments

Today’s question comes from Shruti Sharma from San Jose, CA when she asks, “What advice do you have for making your book a success once it is written?” 

First you have to be passionate about making your book a success (more than just making money). No one cares more about your book than you. The harder and smarter you work, the more books get sold.

Second, define what success looks like to you! Is it the amount of books you sell, the places you get to travel, the people you help or the speeches you get from those who read the book? What does a successful book look like? Only the author can answer that.

After you define your answer above, here is what I used to make our book a success:

Write it Down: You have to put a strategy on paper to know what it looks like. Then post it up in your office and look at it everyday. I broke my written strategy into three categories (Social, Educational and Business). What can you do to be social around your book, educate people with content from your book and make money from it? I focused 50% of my efforts on social, 30% on educational and 20% on business. List, outline and brainstorm ways you can address these areas with your book.

Podcasts Interviews: Reach out to as many podcasters as you can. Let them know you have a book coming out and you can add value to their listeners. Podcasters are all looking for new content, energetic people to interview and value to add to their subscribers. Make sure to ask them to launch your episode during a week before, the day of or a week after your launch. This will drive more traffic to your site, your book and you as an author because instead of a trickle of interviews happening throughout several months, you get a big serge of name recognition in the launch window.

Social Media Team: Put together a team of people who can help promote the book on various social media sites. I would recommend a minimum of 30 people on your team. The more you get, the more your book gets out there! What can you do to entice them to share your book and get them to join your team?

Book Signing Events: You don’t have to do a big book tour. You can do three cities, shoot you can even do one! Make sure you set up at least one book signing event and invite your friends, family, co-workers and your target market for the book. This is great PR! Take photos, videos and post all over social media! You can host it at your local book store, church, coffee shop, anywhere that will let you. Get your hand ready to sign some books!

Reviews on Amazon: This is an area I lacked in for this launch. Reviews matter on Amazon and will help you sell more over time (in fact, if you have purchased Speaker Leader Champion, I could really use your help with a review on Amazon). Reviews gives the author social proof that their book is valuable and people purchase books depending on the reviews. So the quality and quantity of reviews matter!

Valuable Giveaways: What giveaways can you do to lead up to and follow up with your book launch? Giveaway gift cards or signed copies of your book. Giveaway a free hour of coaching or the first chapter away if they sign up for your newsletter. Offer valuable giveaways to make your following happy and to also interest them in getting a copy or sharing it with their friends.

I am happy with the success of Speaker Leader Champion. The book has been translated into 3 languages and my goal is to have translated into 10. I still have more copies to sell and I enjoy getting emails that readers are getting value from the book.

I have learned an immense amount this first go around and will know how to make my second launch even stronger.  You have to try these things now in order to make your next one even better. When Frank Llyod Wright was asked which house was the best he’d ever built, he said “my next one.”

You have everything you need to make your book a success and now it’s up to you to put in the work. Go out there and make it happen! You are part of 1% of the population who has written a book now be 1% of authors who make their book a success! Looking forward to seeing your name on the shelf! As always…

Dream BIG,

Authors, what other advice do you have for those looking to make their book a success?