Do you want more Twitter followers? Some say “yes,” others say “I guess” and several say “I don’t use Twitter.”

For those who say they don’t, it is time to utilize this powerful tool and to stop looking at it as the social media for those who have”ADD.”

More than just collecting followers and pushing out 140 characteristics every 15 minutes, Twitter can be used to influence, connect, search and get opinions on current events.

I use Twitter to see what is happening in my world (#Speaking #NSA14 #Toastmasters #Leadership #CommunicationProblems #Authors #Question #Scuba). The (#) tool can be very powerful if you know how to use it and to connect with those who are interested in the same things you are.

I just reached 10,000 followers on Twitter with a goal to have 20,000 quality followers by the end of the year. In order to build traffic on Twitter, respond to ‘mentions’ and search for related topics I use three tools:

Click to Tweet: Allows you to embed a link in your blog posts where readers can click to tweet a line of text in your post. “Winners do things losers don’t want to do.” Dr. Phil (click to tweet)

Hootsuite: Allows you to auto-schedule tweets for a variety of social media channels and allows you to set up streams so you can pay attention to # you like. Every other Sunday, I sit down for about an hour and plug in about 100 leadership and communication related quotes into Hootsuite. This allows me to post to my followers at least three times a day. Instead of finding new content to post, I can now spend time answering questions, replying to mentions and sharing other articles I read throughout the week.

JustUnFollow: I think they need to change the name of this app. This powerful tool lets you find people who are interested in the same things you are (#leadership #communication) or part of the same groups you are (@Toastmasters @NSAspeaker) and follow them. This app has a tremendous amount of features that are worth checking out.

All three of these tools have a free option. I pay for the upgraded Hootsuite and UnFollow services (starting out I didn’t) and I think the free versions work great depending on your needs.

Growing your Twitter following is important because it will help you reach more people with your voice and connect with those who like what you like.

Don’t take your followers for granted or think “ugh, I only have 154 followers.” I did that at the beginning and it was the wrong thing because I didn’t think I could have real connections online; I was wrong! Actually connect with those you follow and those who follow you. This is your online tribe and they can be one of your biggest assets. Treat them well and add value to their life!

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