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Virtus & Ryan Avery

Online Training: Go From A Leader to THE Leader

Previous Course Evaluations

See what attendees say about completing Ryan Avery’s Go From A to THE Communication course: MHEDA and FCCS


50+ Team Members
$500 per person

All On-Demand Learning Videos
Lead by Ryan Avery Live Each Week
In-Person Event in Austin, TX

Contact Ryan

Ryan Avery

Steve Smith

Vice President of Sales, ProLift Toyota Material Handling

"ProLift was fortunate to have several key managers participate in the MHEDA sponsored training Go From A to THE® with Ryan Avery. Although they completed the course several weeks ago, it is still paying dividends. I have witnessed multiple times our managers who have shared, referenced and implemented the learning from Ryan's course."

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*photo of Ryan Avery and his team after riding 28 hours straight to break the Guinness World Record for the Longest Cycling Class in History

Ryan Avery’s Go From A Leader to THE Leader
9-Week Online Course with The Virtus Team


Team members at Virtus will learn how to gain confidence and demonstrate that confidence so you can increase sales, persuade when you present and WOW any audience. When we know how to properly demonstrate the confidence we have, we have more, sell more and can motivate the masses!


In this section, The Virtue Team will learn how to stop convincing people why they should buy from, follow or even listen to you because you will learn how to connect with them. This shift in communication creates unbreakable relationships that produce outrageous value.


This section teaches all of us at Virtus how to simplify your message so your presentations, pitches and even emails evoke motivation to work with you. On top of this, clearly identifying your message allows others to accurately share what you do, therefore becoming your best marketing allies.

Ryan Avery

The Keynote Speaker

Organizational Psychologist Ryan Avery, has spent the last decade researching, implementing and teaching what it means to Go From A to THE® in life, answering the question, “What are the differences between being A vs THE at what we do?”

After working years as the Director of Marketing for one of the largest sports non-profits in the world and contracting with Fortune 500 companies, Ryan started his own firm in 2012 with his wife and business partner, Chelsea Avery.

Ryan’s research has taken him to keynote at more than 1,000 events in 33+ countries, break seven world records and write two best-selling books translated in seven languages. Ryan is known for his relatable stories, relevant business insights and real-life takeaways we can use instantly to be THE at what we do.

Trained and educated in I/O Psychology, Ryan transforms entire organizations, leadership teams and C-suite executives to become more efficient, effective and influential by teaching communication strategies and processes. Ryan believes, ‘How leadership teams communicate, is how the entire organization operates! Poor communication, poor operation, great communication, great operation!”