People buy emotionally and they justify intellectually. The power of storytelling allows you to connect with your audience on an emotional level. So if you have an idea, product or services you are looking to get in the hands and minds of others, what stories are you sharing to get them to take action?
What stories do for your business?
Stories are easy to remember
Stories are easy to share
Stories transcend all cultures
Everyone likes a good story
Stories create an emotional experience
Stories show authenticity, reliability and credibility and originality
Stories motivate others to take action
Stories keep people engaged
Stories inspire, motivate and educate