One reason I like to blog, speak, and train is because it builds a community around those who have big dreams and want to accomplish them! I like pulling people together to make things happen and to build a team for those who want to work hard toward accomplishing their goals. My community is made of what we call “Todayers!”
Todayer: One who takes advantage of today, plans for tomorrow, and works towards accomplishing a big dream!
In order for you to build a community and understand your followers, there are four things you should know about them at all times:
1) How do they like to digest and view your content? I am a speaker, not a writer. Even so, half of my audience enjoys reading blog posts instead of watching videos. I do record videos, but I also take time to write it out to give people what they want. Just because you like to deliver your information in one format does not mean that is how your audience likes to digest it!
2) What is cohesively holding your community of followers together? What is the one thing that all followers have in common? For Todayers, we all go after BIG dreams. We like to accomplish things and then move on to the next. We like to help others accomplish their dreams, and we like to have fun doing it. Our common thread is accomplishing BIG dreams! What holds your community together?
3) What problems do they face on a regular basis? Todayers can face procrastination, lack of motivation, lack of clarity in goal setting or purpose; my goal is to provide secrets, strategies and insights to keep them motivated to pursue their dreams and to be honest and open about going after mine.
4) What motivates them to share your content and stick around? Do you need giveaways, webinars, and/or consistent content posted weekly? Ask them what motivates them to stick around. I am still working on this as more than 40% of my monthly visitors are new, and out of those almost 30% leave each month. I have to do a better job of finding out what keeps them coming back to me (if you are a regular reader, I would love your insight in the comments below).
Know your followers and give them what they want because most often they are giving you what you want; a voice and opportunity to help change the world! When you are ready to become a Todayer, and join 200+ others, sign up to get articles like this one by filling out your email in the right-hand corner of this page.
We have some fun things coming up in 2015 for all Todayers and we hope you will join us. We are excited to learn about what you want to accomplish! As always…