Hey Todayers, I have been evaluating how my core values tie in with what I am doing and what readers want in my writing. My number one core value is to produce quality.
Readers are looking for simple success strategies they can use to make a significant impact in their personal or professional lives. With that said, I am going to be moving my articles from Monday, Wednesday and Friday… to Mondays.
Here is my reasoning and what we all should consider when creating content:
Choose quality over quantity: I want to keep producing quality. I can tell from the way my schedule has been growing that I have been creating content to create content rather than to share strategies of high quality. Lately, I have caught myself saying things like, “Well, I just need to get an article out” or “Let me think of something creative to write, so I can get more followers” rather than taking time to do more research, learn about my readers/industry, and give you the best content. I am not saying I have not produced quality. In fact, I am proud of what I have done with this blog. What I am saying is that I have begun catching myself thinking about wavering with my core value, and I don’t want to go down that route. I want to keep producing quality content while managing my time, my growing schedule, and my upcoming opportunities.
Write in hopes it will stick: There is a lot of content out there. I want to make sure I don’t give you too much, but rather give you content you can immediately take, use, and implement.
Be the leading resource for readers: I have heard from a few people that I can overwhelm you with blog updates or content. I want to be seen as a leading resource for you, not as a spammer whom you gloss over when my email lands in your inbox with a new article.
Give time to building your brand: I am making some big changes in the next few months. I have hired a brand strategist, a videographer, and a photographer. I keep reaching out to my long-time followers and clients who are helping me identify the value I bring and lining it up with what I want to do. This takes time, and I want to get it right!
Listen to your statistics: My views on Mondays are almost double the views as my other days. When I sent out my questionnaire for last year to my readers, the most popular day was Monday when I asked, “What day do you want to read blog articles?”
Identify the purpose of your blog: The purpose of my blog is to share with my readers what I am doing and what I have learned along the way. I want to use this space as an opportunity to share stories and strategies that teach success principles and to connect you with leaders who offer advice that will change your life!
That is why I am moving to Mondays. I hope you stay with me! I hope my content continues to add value to your life. Together, we can continue to grow to be stronger leaders, better speakers, and accomplish our
Join the discussion 4 Comments
Great Ideas!! Like the once a week format so much better!
Ryan, you have hit on “something” big! Quality is the key. I’ve just started a blog and am fretting over weekly posts or more. Your post today convinced me that weekly is enough as long as it’s the same day each week. Readers anticipate regularity.
Mondays are good for your postings; whereas, the nature of my subject, Ikebana, is more of a Friday or weekend thing.
PS: Ikebana is Japanese Flower Arranging. Fuzion has a “Z” for Zen.
I should have put the link to my blog in the preceding comment as it may not be published listed as “website.” http://www.ikebanafuzion.com
So glad I could help and looking forward to checking out your blog Henderson!