Too many leaders are justifying themselves and their products instead of taking time to emotionally connect with their audience!

Don’t start off with your facts or stats. Connect with us on a human level. We want to feel emotionally connected to what you have to say or sell. Here are three ways to add emotion into your next speech:

Talk about Family: Why? Because everyone has one! Whether you like them or you can’t stand them, use their stories to connect with your audience.

Talk about a Failure: Why? Because it is important to show you can relate to the people to whom you are speaking. Not everyone will be able to experience your level of success, but everyone in that audience has failed once, twice, or way too many times. If you want to build trust, be likable, and have them remember you, talk about the times you failed and what you learned from your failures.

Talk about your Fears: Why? Because people like people who have faced fear and it either stopped them, or they pushed through it to accomplish something BIG. It also goes back to being relatable; everyone has fears! When you talk about things of which you are afraid and what you are doing, have done, or will do about overcoming those fears, you show to the audience you are human!

If you want people to like you, to relate to you, and to enjoy your message, then use more of these F-words in your messaging! As always…

Dream BIG,
Ryan