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Marketing Fail

Marketing Fail!

By Leadership, Motivation 2 Comments

I am at the post office getting stamps and I look to my right to see the above image. Freedom is scratched out and I ask the cashier “Why does the line go through the FOREVER like that?”

He says, “It’s so people don’t steal them and try to use them as a stamp.”

I laughed and thought he was joking because they are magnets. I thought “a) are there really people that dumb enough to try and use an oversized magnet as a stamp and b) why on earth would they choose to put a line through FOREVER?”

He did not laugh back and was completely serious!

They could have made any other mark. A huge X through the entire stamp. They could have put a watermark over it. they could have done so many other things than cross out FOREVER!

All I am saying is I am considering this to be a HUGE marketing failure for the Post Office! Would you agree?

Question: What is a “Fail” you have seen recently?