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Speaker Leader Champion

6 Things to Do After You Publish Your First Book

By Communication, Motivation 9 Comments

My first book arrived on my doorstep and I felt like a stork dropped off a baby! It has a glossy finish, the red cover makes it stand out and when you fan the pages, you can almost taste that “new book” smell!

After my wife and I jumped up and down for a good three minutes, we shared our joy on Facebook and you have been so amazing to share your support. Thank you!

I want to write this article to help published authors, or those looking to publish, know what to do once they get their book in hand so they can sell more copies, help more people and continue to grow as an author.

Here are 6 things to do after you publish your first book

1) Celebrate!
Seriously, this is the first thing you should do. Take time to reflect on what it took to get that book in your hand. Go get a drink. Go get fro-yo. Shoot, go do both! You spent so many months or even years of your life writing, editing, researching for this book, it is now time to go and celebrate with those you love!

2) Send copies to influencers
Before your book comes out, make a list of all the people you know who will be able to help market your book to their lists. Send them a free copy once you receive your book (or ask your publisher to send the copies with a note on their letterhead). Ask them to share it with their fans, friends and/or family to help get word of mouth promotion and social credibility.

3) Get reviews on

On a continual basis, have those you know who have enjoyed your book and have reached out to you if they would consider writing a review on about the book. The more reviews you have, the more social proof you build for those who don’t know you as an author but are interested in purchasing your book. It just might be the tipping point for them to press buy now!

Ryan Avery sending letters4) Write handwritten thank you letters
Books are not written alone. In fact publishing one book can take a team of up to fifty people. You can have editors, line-editors, copy-editors, researchers, assistants, agents, publicists, co-authors, marketers, designers and whole lot more people behind the scenes helping to make the book a success. Remember you wouldn’t have a book if it was not for them! Take time to write handwritten letters to everyone who has been part of the team and share with them how thankful you are they were part of the project. Remember to always be building your relationships!

5) Promote it
Before your book launches, you should put together a promotion strategy. How many interviews do you need? How often will you post on social media and what will the content consist of? Are you going to have a giveaway? Multiple giveaways? Can you get on TV, the radio, in your local newspaper? Are you reaching out to companies, organizations and associations who could benefit from your book? Create a strategy that has a pre-launch, first week and post-launch promotion plan.

6) Package a keynote, workshop, community based off of your book
Your book should not stand alone. Create a keynote, workshop or even a community around your book that you can sell, market and help even more people. Don’t let your book be the last interaction they have with you. How can you write a speech that enhances your book but they still want to read it? How can you teach a workshop that teaches what you say in your book but they want to buy a hard copy for their friend, family member or co-worker? How can you build an online community around your book that brings like-minded people together to continue to work on what you are passionate about? Package these items together and promote them on your website, LinkedIn, word of mouth and start serving even more people with your words!

Follow these 6 things to do after you publish your first book and watch your sales go up, your reach broaden and the offers to keynote at conferences come in. Congratulations on your first published book- you are one of 0.05% of American’s who write a book each year! As always…

Dream BIG,

Ryan Avery and Alter Wiener

Home with a Holocaust Survivor

By Motivation 5 Comments

His stature reminds me of a grandfather figure, his personality is a hybrid between Mr. Rogers and the male version of Betty White and he has more energy than most people do after their morning cup of coffee.

I had the opportunity to sit down with 88 year old Holocaust Survivor, Alter Wiener, at his home and ask him questions about life, Hitler and why one should use their voice to make a difference.

His book From a Name to Number: A Holocaust Survivor’s Autobiography is #57 on out of 47 million books. It is a book I would recommend everyone read and learn more about his story, the history of the Holocaust and how he is changing lives around the world by sharing his message.

We sit down for our interview and he asks if I want anything to eat or drink. I politely decline but then my wife Chelsea asks if she can get up and get him any water before we start. With a smile on his face he replies “If you wanted to offer me something, you should have done it in 1945!”

We laugh and start the interview. Time gets swept away as I am mesmerized by his stories, his authenticy and ability to replay the tragedies of his three years being tortured in concentration camps. The interview lasted hours but four things stand out that are reminders for all of us going though tough times or who struggle sharing their message:

“Don’t be bitter-be better.”
After spending three years in concentration camps, getting his teeth knocked out, facing months of starvation, having his entire family murdered (only four survived out of 128 members of his family) and living conditions so horrible sewer rats had better living situations then them, he realized he could make two choices after he was free. He could be bitter his entire life or get better. He chose to get better and not blame every German for the atrocities of Hitler.

If there is anything making you bitter in life, get over it. Decide right now you have the choice to get better and live a life of love. Love creates so many opportunities for all.

“There are only two races in this world, good people and bad people.”
It was hard for Alter to comprehend why Hitler would do what he did to so many, millions in fact, especially innocent children. He told me it does not make sense to hate, to have prejudice against others who look different than you, who act different than you or who do things different than you. Only focus on two races, those who are good and those who are bad and this world will be a better place starting tomorrow.

How are you judging people based on their identities? 

“Appreciate what you have.”
For months Alter would go without seeing a flower, a child or woman.  He was starving, overworked and in horrible living conditions that are incomparable.  As we sat in his quaint apartment, he talked about how everyday and every moment he appreciates these small things he has in life that we take for granted everyday like a refrigerator, pockets, and everyday freedoms.

Look around you, what you can be thankful for today that you have in your life others don’t? Identify ten things that you can give thanks for no matter how big or small. 

“I am not telling my story for me, I am telling it for you.”
Alter does not share his story because he enjoys it. In fact, it is incredibly difficult for him to relive his story. It causes him pain, suffering and takes him back to the worst part of his life. However, he shares his story because he wants us to learn from it. He wants us to appreciate life, to learn from each other, to give back and do more good things for our neighbors. He wants to share his story so something like the Holocaust will never happen again.

What story do you have? What message is inside of you that would help others live a better life? Share your story, your message and let others know they are not alone and their is hope in the world. Your story matters! 

After the interview we talk about his age, abilities and how busy he is. He gives us that similar smile and says, “I don’t have time to die, I am too busy!” He is a man I will always remember and his story I will never forget. I am thankful I had the opportunity to meet Alter and I hope we all can continue to learn from his story, history and others who share similar stories.

Keep using your voice to make a difference and as always…

Dream BIG,


P.s. Share this article and let’s help Alter’s story stay alive and learn from his life lessons.