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The Five Ps To a Perfect Proposal

Starting out I wasn’t getting the results I wanted nor the revenue a full-time speaker really needed to make ends meet. I had proposals in the hands of the right people, but nothing was popping up. I knew my content was valuable to professionals, but those who were buying weren’t biting.

I had to be doing something wrong when writing or delivering proposals to potential clients.

I dove in. I asked questions. I researched, read, wrote and re-wrote my proposals. After weeks of formulating a formula, I tested it on my first client. The next week I landed my first BIG five-figure contract.

How did this proposal differ from the others I was sending? It was a formula you can use that I like to call the 5 Ps To a Perfect Proposal:

State Your Position: What is your take on an issue, a problem, or a belief you have? What experience do you have with it? Why does it matter to you?

Identify The Problem: What problem is your target audience facing that they need help solving?

Give a Process: What process will you take them through to fix this problem?

Offer a Product: What do they need to buy in order to fix this? A keynote, a training, a book, a six-week course?

Illustrate the Priority: What happens if they don’t fix this problem? What will their business look like, and why does it need to happen now? Why are you the one they should go with versus someone else?

This simple formula has helped me land larger clients and get more ‘yeses’. This simple to use, simple to read, and simple to understand formula has resonated with several of my clients and created significant income for my business.

So, the next time you write a proposal state your position, identify the problem, give a process, offer a product, and let them know why this is a priority. Hope that helps. Keep using your voice to make a difference! As always…

Dream BIG,


8 Blogs Speakers Should Pay Attention To

Here is a list of blogs I follow. I read some more than others, but they all provide me with excellent content on how to be a better speaker, leader and champion!

Brendon Burchard: He is one of the most followed personal development trainers of our time, and a  global Top 100 Most Followed Public Figure on Facebook. He is a #1 New York Times bestselling author whose books include The Motivation Manifesto, The Charge, The Millionaire Messenger, and Life’s Golden Ticket.

Ted: TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.

Six Minutes: They are a public speaking and presentation skills website. They offer regular feature articles on speech writing, delivery techniques, PowerPoint and visuals, and speaker habits. In these articles, you will find tips, insights, and strategies which help you become a confident and effective speaker.

Public Words: Dr. Nick Morgan is one of America’s top communication theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas – and then delivering them with panache. He has been commissioned by Fortune 50 companies to write for many CEOs and presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to deliver an unforgettable TED talk.

Seth Godin: He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Storyline: We believe that your story matters. Storyline is a community of people living a better story. Started by Donald Miller, Storyline is not only a blog but a conference .

Marie TV: Her mission is to to empower you to experience happiness, love, fulfillment and prosperity in every sense of the word.

Check out one of these eight blogs today and start improving the way you communicate and operate! As always…

Dream BIG,

Do You Have a Loser or a Winner Mindset?

winner mindset

After my last article, I thought I would share some insight on what losers say versus what winners say on various subjects and to see where we land on the loser versus winner mindset scale!

Dreams and Goals

Losers Say: “I have goals. I have them in my head. I don’t share them with anyone because it’s not their business. I think about them every so often, and I am pretty sure I will make them happen this year!”

Winners Say: “I have goals. I have written them down and have shared them with my family and friends to hold me accountable. I look at them everyday! They are clear, obtainable, and I believe I can and will accomplish them.”


Losers Say: “If I had X amount of dollars, my life would be so different!”

Winners Say: “I am going find a way to earn X amount of dollars so I can change my life, give more, and do more for myself, my family and my friends!”


Losers Say: “I wish someone would love me!”

Winners Say: “I can’t find love until I love myself.”


Losers Say: “I just want to be happy!”

Winners Say: “What are the things that already make me happy, and what can I do starting today to be happier on a regular basis?”

Family and Friends

Losers Say: “My friends and family take up so much time. They always annoy me. They seem to cause more pain than good.”

Winners Say: “I love my family. I take care of my family. We communicate on a regular basis to avoid misunderstandings.”


Losers Say: “Ugh, I hate my job!”

Winners Say: “I will do what it takes to get the job of my dreams! I deserve to love what I do!”


Losers Say: “We all die, sometime!”

Winners Say: “The healthier I am, the more I can do!”

So, do you have a loser mindset or a winner mindset? What are the things you need to start telling yourself to gain that championship mindset? As always…

Dream BIG,

GIVEAWAY: Merry Christmas Todayers

ryan avery giveaway 2014 christmas

I want to wish all the Todayers out there a Merry Christmas from the Averys! For those Todayers who don’t celebrate Christmas I hope your holiday season has been amazing and you enjoy spending time with your family and friends, eating way too many cookies and watching enough reruns of A Christmas Story to last all year!

December is a month of reflection and opportunity to give thanks for those we care about most! This week we are spending time with our entire family. We haven’t all been together since Chelsea and I married four years ago, so it really means a lot to us!

With that, I have decided to take a week off and spend it with my family! My next article will pick back up on December 29th and we have an awesome schedule or articles already planned for 2015!

As for the GIVEAWAY: I have wrapped a present I want to send to one of you! If you want it, all you have to do is write in the comments below what you are thankful for this year and why! One random winner will be selected by December 29th and the winner will be posted in the comment section. All I ask is if you are selected you are willing to share with the group what was in the box!

Soak up the time with your family and friends this week. I am looking forward to starting a new year with you in a few days! Merry Christmas, Happy Giveaway Day, and as always…

Dream BIG!

Don’t Think The Worst In People

Here is a three minute story about a lessons learned from someone “stealing” from me this week!